DOMINIC WRING is Reader in Political Communication, Department of Social Sciences, Loughborough University, UK. He is Editor of Political Communications: The General Election Campaign of 2005 (Palgrave Macmillan, 2007); author of The Politics of Marketing the Labour Party (Palgrave Macmillan, 2005); founder/former convenor of the UK Political Studies Association Media & Politics Group and Chair of the International Political Studies Association Research Committee for Political Communication.
ROGER MORTIMORE is Head of Political and Electoral Research, Ipsos MORI, UK. He has worked for MORI since 1993, concentrating on electoral research in particular, notably MORI’s highly successful exit polls at the last four general elections. He has written or co-written a number of books on elections, including Elections in Britain - A Voter’s Guide (5th edition, Palgrave, 2005) with Dick Leonard, co-edited Political Communications: The General Election Campaign of 2005 (2007), and the Explaining Labour’s Landslide series with Robert Worcester and Paul Baines. Since 2003 he has been Journals Review Editor of the International Journal of Public Opinion Research.
SIMON ATKINSON is Assistant Chief Executive, Ipsos MORI, UK. Simon became Head of Ipsos MORI's Social Research Institute in 2005. He is a frequent writer and commentator on social trends and how to make the best use of research findings. Simon is co-editor of the Political Communications books on the 2001 and 2005 general elections. His experience includes a period in academic research, as well as a spell as acting Human Resources Director and MD of Ipsos MORI's Loyalty Division.
