商品簡介
In "The Hands on Guide to Live Webcasting," industry experts address the fastest-growing application for streaming media in all environments from corporations to educational applications--and teach you how to effectively reach your audience. By providing an end-to-end technical overview of the webcasting process, this guide provides both the depth and breadth necessary for mastery of the subject. Webcasting can save valuable resources but many consumers would rather suffer the consequences than attempt to decipher the little information heretofore available on the subject. Now, in one authoritative guide, lies all the answers to saving money, time, and space for your enterprise through webcasting.
* Helps you to reach more people, more effectively
* This book features the triple threat--breadth, depth, and authority
* Step-by-step instructions and advice unique to the technical and business challenges of webcasting
* Case studies explore webcasting in corporate, educational, institutional, and consumer environments
作者簡介
Steve Mack has spent the last eight years at the forefront of the streaming media industry. He is a partner at LUX Media, a firm specializing in all areas of streaming media, including large-scale live event production, a/v production, authoring, encoding, hardware and software implementation, training, original music composition, and script writing.An accomplished author, Steve wrote The Streaming Media Bible for Hungry Minds (published Spring 2002) and wrote an article for the 1999 Wiley and Sons Encyclopedia of Electrical and Electronics Engineering entitled Broadcasting on the Internet. He has a monthly column in Streaming Magazine and regularly contributes to various web publications.Steve has produced some of the largest and most prestigious Internet broadcasts, including U2 live from Notre Dame (Yahoo Internet Magazine's "Top of the Net for 2001"), the Rolling Stones Bridges to Babylon tour, Elton Johns Oscar Party, the WOMAD festival, Bumbershoot, the Tibetan Freedom Festivals, The New York Digital Club Festivals, the MTV Europe Awards, President Clintons Inaugural address, and the first ever public live Internet broadcast of a Seattle Mariners game in 1995.Steve is a popular and sought-after public speaker, having has presented and given workshops at the National Association of Broadcasters, Internet World, the the RealConference, Streaming Media East and West, and South by Southwest. He also chaired the Internet Audio Workshop at the 105th Audio Engineering Society conference in September 1998.
Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as "the voice of the streaming media industry" and is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry. He is a sought after speaker, writer, publisher, consultant and industry entrepreneur to corporations and industry vendors and his work has been featured in print and online by nearly every major media outlet. He provides economic, financial, and business strategy consulting to law firms, corporations, and government agencies regarding litigation cases involving video over IP and digital media patents and provides independent, unbiased, industry specific data on key investment sectors in the digital media, IPTV and wireless industries to institutional money managers.
