商品簡介
Preddy, a UK management, marketing, and training consultant, provides practical advice for design consultancies and demonstrates principles with real-life cases. He tells how to develop effective marketing plans and allows readers to apply skills with step-by-step activities, then presents cases from 25 of the world's leading design companies and suggestions from 50 people who work regularly with design companies, including suppliers, academics, and consultants. Clients from a range of business sectors offer their perspectives. The book is distributed by Ashgate. Annotation c2004 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses.
