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In this text for advanced students in journalism, media studies, communication, and business, author Anderson (U. of Utah) acknowledges the contradictions that allow media research and scholarship to move forward. Writing in an accessible style, he describes metric, interpretive, critical-empirical hybrids, and mixed methods used in media research, and explains foundations of research practice, such as issues of validity and practices for using contemporary literatures and databases. A section on designing protocols in quantitative research covers sampling, statistical analysis, surveys, and experimental protocols. A section on research in the interpretive paradigm compares metric coding and interpretive coding. The text's two-color layout offers boxes, bullet points, chapter previews, key terms, and summaries. A student website contains exercises and study tools, and a teacher website includes test banks, lecture slides, and sample syllabi. Readers should have previous courses or experience in research. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
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