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Beyond the Scoreboard
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Beyond the Scoreboard

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:NT$ 898 元
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作者簡介

商品簡介

Rick Horrow, a sport business analyst for Fox Sports and host of the segment called "Beyond the Scoreboard" on PBS's Nightly Business Report, explains how the $750 billion professional sport industry really works, exploring the new era of sport powered by the fan's access to digital media. The book's reader friendly layout, with its large type and frequent headings, b&w photos, and statistics and fact boxes, will appeal to general readers and rabid fans alike. Horrow examines the business of the Super Bowl, the technology of sports content delivery, video games and fantasy sports, and public-private funding for sports facilities. League ownership, collective bargaining, and tickets sales are some other areas considered. Interviews with big-wigs of the NFL, the NBA, the NHL, and NASCAR reveal their insights on globalization, digital media, and interaction with fans. Co-author Karla Swatek is vice president of Horrow Sports Ventures. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

作者簡介

Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts “Beyond the $coreboard” on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. Horrow is nicknamed the Sports Professor thanks to his time spent as a visiting expert on sport law at Harvard Law School.

Karla Swatek is vice president of Horrow Sports Ventures. With Horrow, Swatek pens a weekly column on sport business for Bloomberg Businessweek. She has worked on book projects with Ken Blanchard, Peter Ueberroth, former USC football coach John Robinson, and Robert Hagstrom (The NASCAR Way), as well as business leaders like Anthony Smith (The Taboos of Leadership).

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定價:100 898
無庫存,下單後進貨
(到貨天數約30-45天)

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