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Edited by: James Agarwal, Haskayne School of Business, University of Calgary, Canada
Volume 2: Research Methodology: Research Design and Data Analysis
Edited by: Lan Wu, College of Business and Economics, California State University, Hayward, USA
Volume 3: Consumer Behavior: Information Processing and Decision Making
Edited by: Ashutosh Patil, Boston College, USA
Volume 4: Consumer Behavior: Attitude, Intention and Choice Behavior
Edited by: Tracey King, Kogod School of Business, American University, USA
Volume 5: Marketing Management and Policy
Edited by: Can Uslay, Argyros School of Business and Economics, Chapman University
Volume 6: International and Cross-Cultural Marketing
Edited by: Francis Ulgado, College of Management, Georgia Institute of Technology, USA
Volume 7: Marketing of Services: Retailing and Health Care
Edited by: Charla Mathwick, School of Business, Portland State University, USA
Volume 8: Ethics, Quality of Life, and Pedagogy
Edited by: Gina Miller, Stetson School of Business and Economics, Mercer University, Atlanta, USA
Volume 9: MIS, Technology and Marketing
Edited by: Sung Kim, University of Wisconsin-Madison, USA and Alka Citrin, College of Management, Atlanta, USA
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