商品簡介
Internet research can be quick, easy, and abundant — but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative eight-volume series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.Introduction to Online Competitive Analysis Research gives you the tools you need to stay ahead of your competitor's moves. Numerous typical problem scenarios with suggested research strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination.Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference.
