DIGITAL DIMENSIONING

As many organizations have discovered in recent years, too much ebusiness or the wrong ebusiness can be as bad as none at all. "Digital Dimensioning" refers to the process of determining the online features or e-business characteristics of an organization. Authors Samuel and Matthew Certo clearly explain why all ebusiness efforts are not necessarily right for all companies, and, more importantly, they arm managers with a set of sophisticated Digital Dimensioning tools for successfully determining, planning, and implementing the right ebusiness activities for their companies--i.e., the ones that need to be competitive in the New Economy. A valuable resource for corporate strategists and decision makers, "Digital Dimensioning features: * A six-step process for setting and achieving strategic ebusiness goals--complete with checklists, self-assessments, action steps, and other powerful tools
* The Online Environment Survey--helps readers profile their companies' online environments
* The Digital Support Grid--for determining the quality of digital activities in an organization and how to improve it
* A companion Web site, featuring an Interactive Study Guide, a Digital Direction Survey based upon the Digital Support Grid, a bulletin board, and author chat sessions

Matthew W. Certo is cofounder, president, and chief executive officer of WebSolvers. In 1999, he was honored with the "40 Under 40" distinction for demonstrated success and achievement in commerce, leadership, and community involvement.

Samuel C. Certo, Ph.D., is a cofounder of WebSolvers, Inc., a consultancy specializing in developing ebusiness solutions for corporations. The author of several successful college textbooks, Dr. Certo is a professor of management at the Crummer Graduate School of Business at Rollins College.