Inside Intuit―How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

Inside Intuit tells the story of a tenacious company that beat overwhelming odds by clinging to three core values: integrity, customer delight, and employee devotion. Taylor and Shroeder recount each dramatic stage of Intuit's development, from fledgling start-up to growing industry maverick to established, billion-dollar enterprise.
Dreamed up at Cook's kitchen table, fueled by explosive PC growth, and forced to battle mighty Microsoft through nearly two decades of intense competition, Intuit took its founders, employees, and shareholders on a journey that holds valuable lessons for would-be entrepreneurs. Inside Intuit will inspire anyone who strives not simply to build a business, but to create a lasting institution that changes lives.