商品簡介
A consultant explains how companies can incorporate the fundamental concept of e-commerce i.e., forming effective, interactive relationships with members of a target audience into every aspect of their business. Focazio guides managers through issues such as whether their business is suitable to go online, how their business fits into the current e-commerce landscape, why they need to develop an "infostructure" for managing information in real time, and how they can facilitate change. The book would be rather slender except for its large typeface and wide margins; its sources are primarily mainstream news stories and annual reports of large companies. Annotation c. Book News, Inc., Portland, OR (booknews.com)
