商品簡介
This anecdotal approach to business education examines a variety of decisions that have helped to mold the world of business, from advertising to distribution. Crainer, a business and management writer who has contributed to The Financial Times and The (London) Times , describes each moment of managerial or marketing genius, discusses the lesson it can teach today's entrepreneurs and business leaders, and considers its ultimate impact. He also includes 21 terrible decisions, and explains why these failed while the others succeeded. Annotation c. Book News, Inc., Portland, OR (booknews.com)
