Cultures Of Mediatization

What does it mean that we can be reached on our mobile phones wherever we are and at all times? What are the cultural consequences if we are informed about ‘everything and anything important’ via television? How are our political, religious and ethnic belongings impacted through being increasingly connected by digital media? And what is the significance of all this for our everyday lives?
Drawing on Hepp’s fifteen-year research expertise on media change, this book deals with questions like these in a refreshingly straightforward and readable way. ‘Cultures of mediatization’ are described as cultures whose main resources are mediated by technical media. Therefore, everyday life in cultures of mediatization is ‘moulded’ by the media.
To understand this challenging media change it is inappropriate to focus on any one single medium like television, the press, mobile phones, the Internet or other forms of digital media. One has to capture the ‘mediatization’ of culture in its entirety. Cultures of Mediatization outlines how this can be done critically. In so doing, it offers a new way of thinking about our present-day media-saturated world.

* An engaging analysis of an emerging, cutting-edge area of media studies.
* This accessible text draws is driven by empirical examples and terminology is clearly introduced and explained.
* Examines the concept of ‘mediatization’: the idea that media organizations and technologies now shape all aspects of social life.
* The author is a rising star in the field.

Andreas Hepp is Professor of Communication and Media Studies at the University of Bremen. He is co-editor of ‘Media Events in a Global Age’ (2010).

Detailed Table of ContentsAcknowledgements1. Introduction2. What Media Culture Is (Not)3. The Mediatization of Culture4. Cultures of Mediatization and Mediatized Worlds5. Communatization within Cultures of Mediatization6. Studying Cultures of Mediatization7. ProspectReferencesIndex