商品簡介
Powerful strategies for harnessing social collaborative technologies to ignite innovation and spur lasting growth
Provides executives and senior managers with the concepts and methods they need to build a collaborative network as a practical strategic tool
More than a trend: The social technology business is growing at a remarkable rate (Cisco predicts a $34 billion market by 2013) due in part to the increasing number of large companies applying social technologies to drive bottom-line results
Morgan is the Principal and cofounder of Chess Media Group, whose clients include the U.S. State Department, Siemens, Booz Allen Hamilton, and Sprint
作者簡介
Jacob Morgan is the principal and co-founder of Chess Media Group, a management consultancy and strategic advisory firm which helps organizations understand how to use social and collaborative tools to solve business problems. Jacob has worked with organizations such as the U.S. Department of State, Siemens, Booz Allen Hamilton, Sprint, and others.Jacob is also the co-author of Twittfaced, a social media 101 book for business. He authors an award winning blog at SocialBusinessAdviser.com which was ranked as one of the top 20 CRM blogs of 2010 by Forecasting Clouds and amongst the top 100 influential marketing blogs in the world by AdAge. Jacob has also been recognized as one of the most influential bloggers on Enterprise 2.0 by Seek Omega.Jacob has contributed to or been featured by the WSJ, USA Today, Kron-4 News (Bay Area news network), Zdnet, Mashable, Edeleman Digital, Search CRM, CMSWire, Med
