商品簡介
A best-practices manual for implementing successful, repeatable, improvable processes for social media success
The number of digital social tools available to marketing professionals has grown exponentially'and managing them all has become overwhelming. Social Marketology remedies this by providing marketers with a process to maximize their efforts.
Social Marketology explains how to launch and sustain powerful programs using elements from a variety of well-established frameworks, including Lean, Six Sigma, and TQM. It gives marketing professionals the insight and knowledge to map opportunities for their organization's goals and construct feedback loops and metrics for making important adjustments quickly and easily.
Provides a system that enables marketers to begin working in any newly created social media space instantly, seamlessly, and effectively
Dragon is the founder and CEO of the online marketing firm DragonSearch; the company will dedicate $75,000 for PR for this book and his forthcoming ebook original, DragonSearch (0-07-179276-7)
作者簡介
Ric Dragon (New York, NY) has been the featured speaker on the convergence of process, information architecture, search engine optimization (SEO), and social media at Search Marketing Expo, Conversion Conf, BrandsConf, CMS Expo, and BlogWorld.
