商品簡介
The Secrets to gaining, keeping, and using trust to grow business,/p>
"Everyday the news reveals another betrayal of trust, and as a result clients are unprepared to trust anyone."
'Dan S. Kennedy
'Millionaire maker' Dan S. Kennedy, joined by entrepreneur and financial consultant Matt Zagula, present an eye-opening look at the core of all business'trust'and teach service providers and sales professionals how to use it to build competitive differentiation, create price elasticity, and attract more affluent clients.The authors disclose:
8 ways to demonstrate trustworthiness to prospective clients
The #1 secret desire of today's untrusting prospects
How to avoid dumb mistakes that scream 'salesman' to prospects
How to keep products, services and prospects away from the avalanche of competitive and confusing information online
The incorrect assumption that trust is built by imparting information and knowledge
This book will appeal to Kennedy's 1 million + followers, plus many other business owners and entrepreneurs
作者簡介
Dan S. Kennedy (Phoenix, AZ) is one of the highest compensated and most in-demand direct marketing consultants in America. He has built trust-based marketing systems in use in over 50 different professions and industries.Matt Zagula (Weirton, WV) leads two successful financial advisory practices and serves as a consultant to financial and other professionals seeking guidance on the establishment of high-trust relationships with clients. About the author Dan S. Kennedy is one of the highest compensated and most in-demand direct marketing consultants and copywriters in America, commanding per-project fees and royalties from $100,000 to $1 million per project, with an astounding 85% of all clients utilizing his services repeatedly or continuously. He sells based on high trust to corporate CEOs and individual entrepreneurs. He has also build trust-based marketing and selling systems in use in over 50
