商務英語教程（簡體書）

林群和安錦蘭主編的《商務英語教程》針對社會經濟發展對人才素質提出的新要求，以學習者應用能力培養為主線，緊密結合工商企業的特點，依照商貿交易與商務活動的基本過程和規律，圍繞業務環節和工作流程，介紹如何運用英語進行客戶接待、公司介紹、廣告策略、產品推介、商務談判、會展、商務會議、市場營銷、商務旅行等業務活動。

《高職高專經管類專業核心課程教材:商務英語教程》嚴格按照教育部關于高職高專“加強職業教育、突出實踐技能培養”的教學要求，根據職業教學改革與國際商貿業務接軌的實際需要來設計教材的體例和內容，採取系統化、集成化、實用化的寫作方式；提供實踐性較強的情景對話訓練，使其更貼近現代經濟發展實際，更符合社會用人需要，從而更好地為國家經濟建設服務。

Unit 1 Interview and Recruitment
Unit 2 Receiving Clients
Unit 3 Describing the Company
Unit 4 Office Routines
Unit 5 Telephoning
Unit 6 Internet Communication
Unit 7 Business Meetings
Unit 8 Business Travel
Unit 9 Trade Shows
Unit 10 Marketing and Sales
Unit 11 Product Presentation
Unit 12 Business Negotiation
Unit 13 Customer Service
Unit 14 E-Commerce
Unit 15 Advertising Strategy
Unit 16 Public Relations
Unit 17 Performance Appraisal
Unit 18 Company Results
附錄：常見商務演講（Short Business Speeches）
參考文獻

Dialogue 1
A: Excuse me. May I see Mr. Allan Wilson,the personnel manager？
B: It's me. What can I do for you？
A: Nice to meet you,Mr. Wilson. I'm coming here for an interview by appointment.
B: Nice to meet you,too. Please take a seat.
A: Thank you.
B: May I have your name？
A. My name is Jessica Lawrence.
B. OK, Miss Lawrence, we have received your letter in answer to our advertisement.would like to talk with you regarding your qualifications for this position.
A: I am very happy that I am qualified for an interview.
Dialogue 2
A: What made you choose our company？
B: You've been the market leader for the past years because of the reputation of your products and quality of customer satisfaction and I would like to work for such an outstanding company.
A. What do you know about our company？
B：I know it was founded by Sam Walton, a legend of American retail industry, in Arkansas in 1962. Now it has become the world's largest private employer and retailer. The company employs over 1.8 million associates worldwide and operates more than 6,600 units in 14 countries.
A: Why are you interested in this position？
B：Well, the position is very challenging and it is in line with my career goals. Also,I think my educational background and relevant experience meet the requirements of this position. I look upon it as an opportunity to develop my expertise and professionalism in the field.
A: What are your goals for the future？
B. I'd like to work in a company where I can continue to learn, take on additional responsibilities,and contribute as much of value as I can.
A. By the way,how would you evaluate the company you are with？
B. Although I could not say that everything is perfect there, I still appreciate what the company has given me, especial many chances.
Dialogue 3
A: If the people who know you were asked why you should be hired,what would they say？
B：I'm sure if you asked my friends that question they would say you should hire me because I have the skills outlined in the job description and I bring 10 years of expertise to this position. Words they've used to describe me are: hard-working, professional,trusted, and a team player.
A: What are your weaknesses？
B: My weaknesses might be that I do get rather impatient at times. I cannot bear unnecessary delay and waste. I don't mind mistakes,as long as they are not repeated.
A. Consider the following situation and describe in detail how you would respond. Your alarm clock doesn't go off, you wake up, and you are going to be two hours late for work. How would you handle that situation？
B: Once I woke up, I would immediately call my supervisor, apologize, and let him know what happened and inform him that I was going to be late. I would then call a co-worker and ask him to cover for me until I arrived. Once I arrived,I would apologize again and ask if I could stay late or come in early to make up for the lost time. Finally, I would buy a new alarm clock to ensure that this would not happen again.
Dialogue 4
A: Now,do you have any questions for us？
B: Yes,I'd like to know if there would be any future opportunities for specific training.
A: If necessary there will be. Any other questions？
B: When will I know your decision？