90折
Deadlines and Disruption: My Turbulent Path from Print to Digital
商品資訊
ISBN13：9780071802642
出版社：Mcgraw-Hill; Inc.
作者：SHEPARD
出版日：2012/09/14
裝訂／頁數：精裝／304頁
規格：22.9cm*15.2cm*2.5cm (高/寬/厚)
版次：1
定價
：NT$ 1064 元優惠價
：
90 折 958 元
無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點 ：28 點
商品簡介
作者簡介
商品簡介
A publishing legend’s inside look at the business of news—and his compelling forecast of its future
n Deadlines and Disruption, Stephen B. Shepard—the man who helped build BusinessWeek into a publishing empire—describes his rise from a Bronx working-class neighborhood to the top of the magazine industry.
Providing a detailed look at an industry undergoing the greatest transformation in its history, Shepard explains how the digital age has changed the role of advertising, altered the way journalists approach their craft, and is presently directing the future of the news industry itself.
n Deadlines and Disruption, Stephen B. Shepard—the man who helped build BusinessWeek into a publishing empire—describes his rise from a Bronx working-class neighborhood to the top of the magazine industry.
Providing a detailed look at an industry undergoing the greatest transformation in its history, Shepard explains how the digital age has changed the role of advertising, altered the way journalists approach their craft, and is presently directing the future of the news industry itself.
作者簡介
Stephen B. Shepard served as Editor-in-Chief of BusinessWeek from 1984-2005. He was President of the American Society of Magazine Editors from 1992-1994 and was inducted into its hall of fame in 1999. He is currently Dean of the CUNY Graduate School of Journalism, which is on the cutting-edge of journalism education in the digital age.
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