What the Plus! ─ Google+ for the Rest of Us

Google+ is to Facebook and Twitter what Macintosh is to Windows," says original Apple evangelist Guy Kawasaki in his new book, which gives marketers and business strategists everything they need to draw business benefits from the hottest social media site on the planet.In What the Plus!, Kawasaki explains how to use and master the most important Google+ mechanics. He describes the best ways to get started, construct a compelling profile, achieve trustworthiness, optimize for social searches, post and share comments and photos, respond to comments, and gain followers.A Huge and Growing Market: Google+ has more than 100 million users and, according to marketing services firm Experian Hitwise, the its number of visits was up 27% between February and March 2012; conversely, Facebook was down 1.3 billion visits between July of 2011 and March of 2012—a 15% drop Kawasaki has a major platform on Google+ (1.7 million followers), Twitter (800,000 followers), and Facebook (155,000 subscribers), to whom he will promote the book Kawasaki has a busy speaking schedule to a diverse collection of organizations, including Nike, Audi, Wal-Mart, Sprint, Hewlett Packard, IBM, Saturn, Stanford University, Haddasah, TIE, Calgary Flames, The Body Shop, MIT, Forbes, and Aved

Guy Kawasaki is the author of ten books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He is also the cofounder of Alltop.com and a founding partner at Garage Techlogy Ventures. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an horary doctorate from Babson College.

About the Author
Preface
Acknowledgments
Chapter 1: Why I Love Google+
Chapter 2: How to Get Started
Chapter 3: How to Master Circles and Streams
Chapter 4: How to Make an Enchanting Profile
Chapter 4+: How to Achieve Trustworthiness
Chapter 5: How to Comment
Chapter 6: How to Share Posts
Chapter 6+: How to Optimize for Social Search
Chapter 7: How to Share Photos
Chapter 8: How to Respond to Comments
Chapter 9: How to Hang Out
Chapter 10: How to Get More Followers
Chapter 10+: How to Be a Little Fish in a Big Pond
Chapter 11: How to Deal with Bozos
Chapter 11+: How to Thrive in the All-Boys’ Club
Chapter 12: How to Avoid Cluelessness
Chapter 13: How to Get Google+ Help
Chapter 14: How to Master Google+
Afterword