Marketing in Library And Information Services

Forty contributions from academics and practitioners from around the world discuss the marketing of library and information services. Editor Gupta (library and information science, Vardhaman Mahaveer Open U., India) opens the volume with an elucidation of the concept of marketing and its relevance to modern libraries. This is followed by more than a dozen case studies. Other topics include: the role of library associations; education for library marketing; and the use of promotional materials (such as newsletters). The volume is not indexed. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)