Can We Trust the BBC?

<div>This book asks a big question: can we trust the BBC? As the most famous media brand in the world, the BBC is growing bigger and<br/>more powerful every year. Its reputation depends on honest and accurate<br/>journalism. But this book argues that the Corporation`s own pervasive<br/>left wing political culture imperils its impartiality. It demonstrates<br/>how some groups and viewpoints get favourable treatment while others<br/>are left out in the cold.</div><br/><div><br/><div> </div><br/><div>The book examines the concept of `public sector broadcasting` and<br/>asks if that has come to mean simply radio and television free of<br/>commercial bias. It argues that there are other `hidden persuaders`<br/>that we the audience should be alert to. Drawing on the author`s<br/>twenty-five years as a BBC reporter and executive, the books blends<br/>analysis<br/>and sharp polemic to paint a vivid picture of life inside the news<br/>machine from a uniquely privileged point of view. It also tells the<br/>story of how the BBC responded to a dissident in its own ranks.</div><br/><div> </div><br/><div>With the future of the BBC the subject of a government White<br/>Paper, Robin <span class="misspell" suggestions="Aiken,Oaken,Oaten,Token,Awaken">Aitken</span> responds to the criticism of the book by many<br/>ex-BBC employees through the media spectrum on its initial publication,<br/>and details his correspondence with current employees over his decision<br/>to publish. This book is a timely contribution to the ongoing debate<br/>about public broadcasting.</div></div><br />>