商品簡介
Tungate, a journalist specializing in media, marketing, and communication, examines the world of fashion from a brand perspective. He draws on interviews with individuals working in fashion to detail the history of fashion brands; the creation of successful brands like Burberry and Diesel; the growing connection between haute couture and high street, with examples like H&M, Zara, and Uniqlo; designers as brands; stores as the keys to brands; the creation of trends; fashion advertising; the influence of photographers, models, celebrities, and magazines; collections and fashion shows; new products like accessories and fragrances; retro brands that have been retooled, such as Gucci; increased marketing towards men; sports brands; the influence of bloggers; the rise of fakes; vintage clothing; and sweatshops and labor issues. Updated, this edition includes information on topics like social media and technology, and the increasing importance of children's fashion. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Mark Tungate is the author of the books Adland, Branded Beauty and Branded Male. He writes a weekly column for the French media magazine Strategies, and he is co-author of The Epica Book, an annual review of the best European advertising. Alongside his writing, he teaches at Parsons School of Art and Design in Paris, France.
