商品簡介
Gordon (International Academy of Design and Technology, Tampa, FL) presents an updated text for students and professionals working with the full range of emerging and evolving media. Written for use in introductory- to intermediate-level design classes in 2- and 4-year programs and as a resource for nondesign professionals needing a primer on design, the text explains the elements of design and the psychological and visual processes behind them. The thoroughly revised second edition includes new material on designing for the smaller screens of mobile devices, Barthe's analysis of advertising imagery, Freytag's dramatic arc and its use in time-based design, the evolution of interactivity and new definitions of interactivity, audio in new media projects, and cinematic audio, as well as new advanced design exercises and chapter-ending "galleries" of real-world examples. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
