滿額折
Business Research Methods
商品資訊
ISBN13：9781133190943
出版社：SOUTH-WESTERN
作者：Zikmund
出版日：2012/08/07
裝訂／頁數：平裝／696頁
版次：9
商品簡介
商品簡介
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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