A Stakeholder Approach to Corporate Social Responsibility

As editors Lindgreen (marketing, Cardiff Business School, UK), Kotler (international marketing, Kellogg School of Management, Northwestern U., US), Vanhamme (marketing, Edhec Business School, France), and Maon (strategy and corporate responsibility, IESEG School of Management, France) write in their foreword, the "overall objective of this research anthology is to provide a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings and some potential solutions for reconciling them." They first present 14 chapters that describe empirical-based frameworks for understanding stakeholder conflicts and mobilization, managing risks of stakeholder conflicts, and implementing a stakeholder approach to corporate social responsibility. The remaining seven chapters consider theoretical frameworks for understanding pressures, conflicts, and reconciliation in corporate social responsibility. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)

Dr Adam Lindgreen is Professor of Marketing at Cardiff Business School. He received his Ph.D. from Cranfield University. He is widely published. His most recent books are Managing Market Relationships and Memorable Customer Experiences. Dr Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, and is hailed as 'the world's foremost expert on the strategic practice of marketing.' He is the author of numerous books including Marketing Management, the most widely used marketing book in graduate business schools worldwide. Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and Samsung, and he has advised foreign governments. Dr JoA?lle Vanhamme is Professor of Marketing at Edhec Business School. She received her Ph.D. from the Louvain School of Management, the Catholic University of Louvain. She is widely published. Her most recent books are The Crisis of Food Brands and Memorable Customer Experiences. Dr FranA§ois Maon is Assistant Professor of Strategy and Corporate Social Responsibility at the IESEG School of Management. He also received his Ph.D. from the Louvain School of Management. He has published in several journals.