商品簡介
Writing in a conversational tone with a bit of humor, McBride (Illinois State U.) overviews the research process from beginning to end, from hypothesis development through measurement issues, sampling, interpreting data, and reporting research. This section of the book is followed by more detailed information on research methods and analysis, with chapters on survey research, correlational studies, experiments, quasi-experiments, other specialized designs, and using statistics. The text's b&w layout offers visual appeal with b&w photos and illustrations, charts and boxes, and margin definitions. An appendix of statistical tables and calculation formulas is included. This second edition has been updated to reflect current APA style guidelines, and now offers a new chapter feature called, "Why should I care about research if I don't want to do research in my career?". The companion website contains links to journal and encyclopedia articles. Annotation Ac2012 Book News, Inc., Portland, OR (booknews.com)
