商品簡介
Mostly computer scientists, but also social scientists and business scholars summarize the current research trends in analyzing and mining social networks. They cover general topics; measures, methods, and techniques; and applications and case studies. Among the discussions are sociocognitive inquiry, detecting pharmaceutical spam in microblog messages, modeling customer behavior with analytical profiles, a social network model for understanding technology use for knowledge-intensive workers, and semantic awareness for a useful digital life. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)