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Internationalization of Emerging Economies and Firms
90折

Internationalization of Emerging Economies and Firms

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作者簡介

商品簡介

The impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages, the struggle for finding ways to counterbalance for late coming into the international arena in the process of internationalization are some of the issues brought under scrutiny in this book.

作者簡介

MARIN MARINOV Professor of International Business and Management at the University of Gloucestershire, UK. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China, and Spain. His research encompasses internationalization of businesses, multinational corporations, business development in emerging markets, business policy and strategy, and research in curricula development for business education. He has published eight books, numerous book chapters and more than sixty articles in refereed academic journals.
SVETLA MARINOVA Associate Professor of International Business at the Aalborg University, Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published four books, numerous chapters in books and papers in refereed academic journals.

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優惠價:90 5400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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