TOP
英國出版界指標大獎肯定!A.F. Steadman 獲年度作家,《史坎德》系列帶你踏上熱血奇幻旅程
High Impact Marketing That Gets Results
90折

High Impact Marketing That Gets Results

商品資訊

定價
:NT$ 1138 元
優惠價
901024
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點 :30 點
商品簡介
作者簡介

商品簡介


Offering an overview of some of the most effective marketing tools and techniques, High Impact Marketing that Gets Results focuses on how an organization can save time and resources by empowering the internal capability for delivering marketing programs. It offers helpful practical advice for marketing professionals and students.

This book covers:
- Writing a marketing plan
- Understanding the marketing mix
- Brochures, press ads, signs, posters, e marketing, direct marketing and more
- Public relations
- Using promotions
- The top ten common marketing mistakes to avoid

High Impact Marketing That Gets Results uses the author's own "Guru in a Bottle" framework, a multi-step method which offers a comprehensive structure for sales and marketing training.

作者簡介

Ardi Kolah is an accomplished author and speaker on sales & marketing and is ranked as one of the top 50 marketing gurus in the world by the Chartered Institute of Marketing alongside Philip Kotler, Seth Godin, Malcolm Gladwell, and Martin Lindstrom. Throughout his career, he has worked extensively with small and medium sized businesses to enhance results from their sales and marketing activities. He is an Advisor to the UK Government’s Business Secretary of State and has also worked with the BBC as a producer/reporter on news and current events.

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:90 1024
無庫存,下單後進貨
(到貨天數約30-45天)

暢銷榜

客服中心

收藏

會員專區