90折
Communication in Responsible Business ─ Strategies, Concepts, and Cases
商品資訊
ISBN13：9781606493243
替代書名：Communication in Responsible Business
出版社：Cengage Learning
作者：Roger N. Conaway; Oliver Laasch
出版日：2012/08/30
裝訂／頁數：平裝／175頁
規格：22.9cm*15.2cm*1.3cm (高/寬/厚)
版次：1
定價
：NT$ 2698 元優惠價
：
90 折 2428 元
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商品簡介
商品簡介
Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
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