In The Real Truth About Social Media, Harr reveals the secrets to social media success. He shares invaluable lessons-and painful mistakes-forged from thousands of hours of in-the-trenches work with his clients. Filled with the latest research, actionable insights, case studies, valuable templates, and simple tips, The Real Truth will save you time, boost your business, and enrich your life. Learn the basics of social media in plain language: what it is, how it works, how we got here, and how you can benefit from it. Explore twenty inspirational, real-world success studies and how they apply to your business and your life. Get the CEO's Success Toolkit, a veritable treasure trove of free and low-cost tools and resources to help you get the most out of social media.Discover a proven five-step formula for calculating the true ROI from your social media engagement. Gain free access to an exclusive Twitter feed with the latest social media news, research, strategies, and insights ($100/year value).
Eric Harr is widely regarded as one of the leading social strategists in the world. He is the founder and CEO of Resonate Social Media, a boutique social media agency in San Francisco, with clients ranging from small businesses to multinational corporations. He is a bestselling author, Emmy-nominated CBS-TV host, and the founding editorial director of VIV magazine, the world's first mass-market digital magazine. He is an international ambassador for CARE, a leading humanitarian organization. He lives in Marin County, California.
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