滿額折
Integration of Preference Analysis Methods into Qfd for Elderly People
商品資訊
ISBN13：9783834932334
替代書名：Integration of Preference Analysis Methods into Qfd for Elderly People
出版社：Springer Verlag
作者：Samah Abu-assab
出版日：2012/04/12
裝訂／頁數：平裝／272頁
定價
：NT$ 5742 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
商品簡介
作者簡介
商品簡介
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
作者簡介
Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.
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