Vested ─ How P&G, McDonald's and Microsoft are Redefining Winning in Business Relationships
商品資訊
ISBN13：9780230341708
替代書名：Vested
出版社：St Martins Pr
作者：Kate Vitasek; Karl Manrodt; Jeanne Kling (CON)
出版日：2012/09/18
裝訂／頁數：精裝／240頁
規格：24.1cm*16.5cm*1.9cm (高/寬/厚)
商品簡介
In today’s rapidly evolving world, business relationships based on an outdated, “win-lose” mentality won’t withstand a market that demands constant change and adaptation. Only by focusing on “win-win” relationships can companies drive innovation and increase their competitive edge. What businesses need now are Vested(r) relationships. And some of the world’s business giants have realized this.
Companies like P&G, McDonald’s and Microsoft have embraced Vested’s groundbreaking “What’s In It for WE” approach, and the results are transformational: new levels of opportunity and innovation, increasing market share, greater efficiency and fast-paced problem solving--for both companies and suppliers. Their stories demonstrate John Nash’s Nobel Prize-winning theory that cooperation, not competition, guarantees the best results for everyone involved.
In Vested, authors Kate Vitasek and Karl Manrodt take the reader beyond the theory of “win-win” to show how real companies are applying the Vested “Five Rules” of business to build successful relationships grounded in shared value and desired outcomes. Vested challenges readers to consider what it means to “win” in today’s evolving business landscape. As the world marches towards reinvention, Vested partnerships aren’t just the best way to achieve business success; they’re the only way to create success in a future we can no longer prepare for or envision.
作者簡介
Kate Vitasek is internationally recognized author, educator and business consultant. Vitasek’s original work behind the business concepts of Vested and Vested Outsourcing evolved from award-winning research with The University of Tennessee Center for Executive Education and the United States Air Force. Vitasek’s pioneering work has led to more than 300 articles in media outlets such as Forbes, Chief Executive Magazine, and CIO Magazine. Vitasek and the Vested business model have won numerous awards and recognitions, including being listed in World Trade Magazine’s 50 most influential people impacting global trade
Karl Manrodt is a professor of management, marketing and logistics at Georgia Southern University and director of the Southern Center for Logistics and Intermodal Transportation. He has been recognized as a “Rainmaker” by DC Velocity Magazine and was awarded the Eugene Bishop Award for Sustained Academic Excellence by the College of Business at Georgia Southern University.
Jeanne Kling is a research associate with the University of Tennessee's Center for Executive Education.
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