商品簡介
"This work examines the realities of baseball as an economic force and a product of popular culture, exploring such topics as the importance of music and giveaways, MLB's relationship with the media, the marketing of game-used memorabilia, the role of the National Baseball Hall of Fame, and the realities and ramifications of marketing as a global game. "--Provided by publisher.
作者簡介
Mathew J. Bartkowiak is a former associate professor of English at the University of Wisconsin-Marshfield/Wood County. He received his Ph.D. from the Department of American Studies at Michigan State University. Yuya Kiuchi is an assistant professor in the Department of Human Development and Family Studies at Michigan State University. His research interests include popular culture, youth culture, African American Studies, technology and sexuality.
