滿額折
The Upside of the Downturn ─ Management Strategies for Difficult Times
商品資訊
ISBN13：9781591845591
替代書名：The Upside of the Downturn
出版社：Penguin Group USA
作者：Geoff Colvin
出版日：2012/08/28
裝訂／頁數：平裝／182頁
規格：20.3cm*13.3cm*1.9cm (高/寬/厚)
商品簡介
作者簡介
商品簡介
Never waste a crisis.
Some businesses—and some people—will emerge from today’s economic tumult stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now.
Geoff Colvin, one of America’s most respected business jour-nalists, says even the scariest turbulence has an upside. The best managers know that conventional thinking won’t help them in tough times. They’re taking smart, practical steps—frequently unconventional and even counterintuitive—that will not only keep them strong, but will also distance them from the pack for years to come.
The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employ-ees are the only effective tactics. They see volatility as a rich opportunity to reinvent their organizations and lay the ground-work for future growth.
Colvin shows us how these strategies really work, using exam-ples of major companies that have successfully applied them.
作者簡介
GEOFF COLVIN, Fortune's senior editor at large, writes its popular column "Value Driven." He lectures widely and is the regular lead moderator for the Fortune Global Forum. He also offers daily business commentary on the CBS Radio Network. His first book, Talent Is Overrated, earned international acclaim and was a Wall Street Journal, BusinessWeek, and New York Times business bestseller.
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