滿額折
Marketing High Technology
商品資訊
ISBN13：9781451697582
替代書名：Marketing High Technology
出版社：Simon & Schuster
作者：William H. Davidow
出版日：2012/05/09
裝訂／頁數：平裝／194頁
規格：24.1cm*15.9cm*1.9cm (高/寬/厚)
商品簡介
作者簡介
商品簡介
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign
作者簡介
William H. Davidow is a general partner with Mohr Davidow Ventures in Menlo Park, California. Before forming this venture capital firm, he was senior vice president of sales & marketing for Intel Corporation and shepherded the renowned Intel 8080 and 8086 to success. Prior to joining Intel he was a marketing manager for Hewlett-Packard's computer group. Davidow graduated summa cum laude from Dartmouth College and holds a Ph.D. in electrical engineering from Stanford University.
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