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Advancing Ethnography in Corporate Environments ─ Challenges and Emerging Opportunities
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Advancing Ethnography in Corporate Environments ─ Challenges and Emerging Opportunities

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Corporate ethnography is an emerging field that draws upon anthropology and other fields, including product and system design, global marketing, user interface design, and business in order to produce recommendations for product design, process enhancement, and other corporate needs. Edited by Jordan (a corporate anthropologist based in California's Silicon Valley), this work contains 12 chapters that describe various aspects of the work of corporate ethnography and its contribution to the shaping of corporate strategy and tactics. They are organized into sections focused on mixing conventional ethnographic methods with technology-based methods, ethnography for systems development, the value of rapid ethnography, theory versus practicality in corporate ethnography, doing corporate ethnography as an insider or as an outsider, the impact of data produced by digital technology, and future directions for the field. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)

作者簡介

Brigitte Jordan, PhD, an independent consulting corporate anthropologist, has held positions as Senior Research Scientist at the Institute for Research on Learning, Principal Scientist at Xerox PARC, and Professor of Anthropology and Adjunct Professor of Pediatrics and Human Development at Michigan State University. She is the recipient of numerous awards, including the Corporate Research Award in Excellence in Science and Technology from the Xerox Corporation and the Margaret Mead Award of the American Anthropological Association and the Society for Applied Anthropology. Dr. Jordan specializes in research methodologies and the design of lifescapes of the future. She is the author of almost one hundred scholarly, technical, and professional publications, some of which have been translated into Spanish, Portuguese, Italian, German and Japanese. Her website is www.lifescapes.org.

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定價:100 2839
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(到貨天數約30-45天)

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