Don't Worry About Micro—An Easy Guide to Understanding the Principles of Microeconomics

Have you ever felt frustrated with Microeconomics texts? If so, this book is your answer. Don’t Worry About Micro is not simply an addition to the long list of first year texts - it constitutes a new type of text altogether. It combines the academic rigour of standard textbooks with the applied nature of study guides and the user-friendly approach of "popular" publications. A student-focused approach is adopted while the highest standard of teaching quality is maintained throughout. Every chapter is structured like a seminar. This book has the potential to save you a lot of time and can help you achieve better results in your examinations.

Dominik Heckner:Dominik Heckner graduated with a BSc in Management from the London School of Economics in 2006. As part of his degree, Dominik took a number of Economics courses, including one taught by Prof Kretschmer, which led to the writing of this book. He currently works in investment banking in central London. Tobias Kretschmer: Tobias Kretschmer is Professor of Management and Director of the Institute for Communication Economics (ICE) at the University of Munich. Prior to joining the University of Munich in October 2006, he was a lecturer in Strategy and Economics at London School of Economics (2001 – 2006) and a research fellow at INSEAD, France (2000 – 2001). He holds a PhD in Economics from London Business School and an MSc in Strategy and Organisation from the University of St. Gallen (Switzerland). Tobias Kretschmer’s research focuses on the economics and management of high-technology industries and the impact of Information and Communications Technologies (ICT) on firm productivity. He has taught courses on Managerial Economics, Strategy and Microeconomics at a number of universities and business schools.