Fun Is Good—How to Create Joy & Passion in Your Workplace & Career

Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you’ll create a culture of creativity that attracts the best employees and encourages customers to spend their money.

Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service.

The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck’s ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business.

Peppered with firsthand accounts from businesspeople who have benefited from Veeck’s philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office.

Mike Veeck is president and part owner of six wildly successful minor league baseball teams. Son of the late Hall of Fame baseball owner Bill Veeck, he has followed his father’s lead, with innovative promotions that have captured national attention. He lives in Mt. Pleasant, South Carolina.

Pete Williams writes about business, fitness, and sports. He is a contributing writer to Street & Smith’s SportsBusiness Journal and is coauthor (with Mark Verstegen) of Rodale’s Core Performance series of fitness books. He lives in Safety Harbor, Florida.