Cognitive Methods in Social Psychology

Researchers are increasingly applying cognitive methods to investigate social psychological phenomena. This book provides a comprehensive introduction to widely used social cognitive methods and offers practical, nuts-and-bolts guidance for implementing them. Leading authorities present attentional paradigms, priming paradigms, and response interference tasks; psychobiological approaches, such as neuroimaging; applications of mathematical models; and other methods. Detailed procedural information helps researchers and students take their first steps in using these state-of-the-art tools. Each chapter is illustrated with recent research examples and includes helpful recommendations for further reading.

Note: The hardcover edition of this book contained a chapter titled "Priming as Proxy: Understanding the Subjectivity of Social Life," by D. A. Stapel. This chapter has been retracted by joint decision of the publisher and the book's editors. Please see https://www.commissielevelt.nl/levelt-committee/fraud-determined (item 49) for further details.

Karl Christoph Klauer, PhD, is Professor at the Institute of Psychology at the University of Freiburg in Germany. His scientific interests comprise mathematical psychology, social cognition, and general psychology. Dr. Klauer has received numerous scientific awards for his work, among them the Gottfried Wilhelm Leibniz Prize, which is the most renowned scientific prize awarded to scientists in Germany.

Andreas Voss, PhD, is Full Professor for Research Methods in the Department of Psychology at the University of Heidelberg in Germany. From the beginning of his academic career, Dr. Voss has focused on quantitative models of decision making in his research. Specifically, his work centers on the analysis of cognitive processes in binary decisions with stochastic diffusion models.

Christoph Stahl, PhD, is Full Professor for Research Methods and Experimental Psychology at the University of Cologne in Germany. Dr. Stahl’s research involves different aspects of cognitive psychology, such as episodic memory, evaluative conditioning, and reasoning; his interests also include multinomial processing tree models.