商品簡介
A guide to incorporating Pinterest into a marketing strategy, including how to use Pinterest to reach marketing goals, how to tell a brand's story using images and video, and how to integrate Pinterest into a website or blog.
作者簡介
Christine Martinez is an avid social media user, internet curator, and former small business owner. She has spent the last six years helping to create success for businesses on the web, starting with her own: as a one-person operation, she successfully landed her e-commerce site in publications such as DailyCandy, Lucky, and Real Simple. She has more than?two million Pinterest followers and has been named a "Pinner to Follow" by The Next Web.com. She teaches Pinterest marketing courses for SkillShare.com, where her students have included marketing and community managers from companies such as Williams Sonoma and Pottery Barn Kids. She also creates and manages Pinterest accounts on a freelance basis for international companies such as Le Bunny Bleu. When she's not pinning, she's a contributing editor to the widely popular design-focused site Design-Milk.com. She is also a weekly contributor to Dogster.com, where she shares her passion for all things dog related to an audience of more than?seven million monthly readers. She also writes her own personal blog, Miles to Style.
Barbara Boyd is the author of several beginner-level technology books, including AARP iPad: Tech to Connect. She is a freelance writer whose articles have been published in national, regional, and trade publications. She honed her marketing and public relations skills at Apple, IDG Corporation, and Softbank Forums. She is a former marketing director for a design firm and former professor of English at the University of Rome "La Sapienza." When not writing books and articles, she writes her personal blog, Honeybees and Olive Trees.
