90折
Image Makers ─ Advertising, Public Relations, and the Ethos of Advocacy
商品資訊
ISBN13：9780226389172
替代書名：Image Makers
出版社：Univ of Chicago Pr
作者：Robert Jackall; Janice M. Hirota
出版日：2003/09/15
裝訂／頁數：平裝／334頁
規格：22.2cm*14.6cm*2.5cm (高/寬/厚)
定價
：NT$ 1216 元優惠價
：
90 折 1094 元
無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：32 點
商品簡介
作者簡介
商品簡介
Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.
作者簡介
Robert Jackall is the Class of 1956 Professor of Sociology and Social Thought at Williams College. His books include Moral Mazes: The World of Corporate Managers and Wild Cowboys: Urban Marauders & the Forces of Order.
Janice M. Hirota is an anthropologist who has done extensive fieldwork in urban America. In addition to her research on ad makers, she has studied community activists, social service providers, and poor and homeless populations in New York and other U.S. cities.
Janice M. Hirota is an anthropologist who has done extensive fieldwork in urban America. In addition to her research on ad makers, she has studied community activists, social service providers, and poor and homeless populations in New York and other U.S. cities.
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