Financial Management for Non-Financial Managers

Marsh, an accountant, chief finance officer, corporate banker, and business development director who has worked in the UK and overseas, explains the essentials of accounting and finance to non-financial managers in various countries, to improve their ability to evaluate the consequences of their financial decisions and understand their contribution to value creation and how financial and business strategy are integrated. He explains finance and accounting at a managerial rather than a technical or professional level and how to implement the controls required to protect financial assets, make sound strategic financial decisions, plan for and obtain funds, and ensure that assets are used efficiently. He details types of business structures and their finance; the role of the accounting and finance department; accounting and financial statements; analysis and financial ratios; planning and budgeting; product and service costing and pricing; setting selling prices and marketing strategies; investment appraisal; finance, funding, and working capital; international transactions and currency risk; company taxation and financial management; the value of a business; financial strategy; the cost of capital; and dividend policy; ending with 16 case studies. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)