商品簡介
The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies. This edited volume integrates contributions from multiple disciplines and countries, including China, Hong Kong, Taiwan, France, Australia, New Zealand, Canada, the United Kingdom, and the United States. More than merely a compendium of how-to-do-business-in-China tips, this book examines the influence of culture--specifically, Confucian values and Chinese traditions--on foreign direct investment, joint ventures, management styles and theories, and organizational behavior.
作者簡介
ILAN ALON is Associate Professor of International Business at Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He is the author of The Internationalization of U.S. Franchising Systems (1999) and the co-editor of two volumes on international franchising in emerging markets.
