Successful Product Innovation
商品資訊
ISBN13:9781439249185
替代書名:Successful Product Innovation
出版社:Createspace
作者:Robert G. Cooper; Scott J. Edgett
出版日:2009/09/03
裝訂/頁數:平裝/415頁
規格:22.2cm*14.6cm*2.5cm (高/寬/厚)
定價
:NT$ 2097 元無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點:62 點
商品簡介
商品簡介
Stellar new product development is no accident – it is the result of a disciplined, systematic approach based on best practices. This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch process, improving project selection with portfolio management and developing a product innovation and technology strategy. Over the years, research has yielded insights into the secrets of success and best practices in product innovation. This selection of carefully chosen readings and articles strategically focuses on the four points of performance that drive a business’s new product success, illustrated in the Innovation Diamond?: Product Innovation and Technology Strategy, Portfolio Management, Stage-Gate Idea-to-Launch system, Climate, Culture and Leadership.For more information, visit: www.stage-gate.com
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