商品簡介
A friend's recommendation is far more powerful than any advertisement today. It seems that everyone is connected 24 hours a day, seven days a week to Facebook, Twitter, Pinterest, and many other social sites. Each opinion, judgment, and idea is sent out to the world the moment it's formed. Recommendations travel farther'and faster'than ever before.
There's no doubt a marketing revolution is afoot. TV, radio, and print ads are out'and personal likeability is in. When it comes to your business, one Facebook 'like,' one Twitter retweet, or one blog post share can translate into major sales. But how do you get people to click'
Written by Dave Kerpen'the expert on turning likeability into measurable profits'Likeable Social Media is about harnessing the power of the social web to build effective word-of-mouth marketing campaigns that will transform your business.
In this fun but highly substantive read, Kerpen gives you the information and tools you need to truly engage your customers and help them spread your message far and wide. He reveals all the secrets to popularizing a brand by being authentic, engaging, and transparent'and he teaches you the same methods he used to redefine brands such as 1-800-FLOWERS.com, Neutrogena, Verizon FiOS, and dozens more.
Likeable Social Media teaches you the ins and outs of:
Listening to your customers
Defining your target audience
Attracting your first fans
Creating a dialog with customers
Responding to good and bad comments
Providing value
Delivering excitement, delight, and surprise
Creating and maintaining an authentic brand personality is the key to social media business success. Likeable Social Media will get you there at little or no cost to your business.
作者簡介
Dave Kerpen is CEO of Likeable Media, a social media and word-of-mouth marketing firm, which was included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. Kerpen is also a frequent keynote speaker and media commentator. Likeable was named one of the best places to work in New York City by Crain's in 2012. He lives in New York.
