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商品簡介
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.
作者簡介
Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington.
John Allen Hendricks is chair of the Department of Mass Communications at Stephen F. Austin State University and holds the rank of professor. He is editor of The Twenty-First-Century Media Industry and Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House as well as three other books
John Allen Hendricks is chair of the Department of Mass Communications at Stephen F. Austin State University and holds the rank of professor. He is editor of The Twenty-First-Century Media Industry and Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House as well as three other books
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