The Magic Question ─ A Simple Question Every Leader Dreams of Answering

Bestselling author David Cottrell presents the business leader's toolbox for increasing morale, decreasing turnover, and contributing more than ever to the organization's bottom line


The Magic Question helps business professionals lead their teams to achieve a common goal. According to the author, it all comes down to six key questions every leader must ask him or herself: What is really important' How am I doing' How is our team doing' Do I care' What difference do we make' Am I worth following' Every team asks these questions. The best leaders have the answers. And Tuesday Morning Coaching provides readers with the knowledge they need to know the answers at any given time.



'What if you could create a culture where everyone is committed to the greater good of the organization' Sound like a pipe dream' David Cottrell will show you the way . . . .'
'Ken Blanchard, coauthor of The One Minute Manager and Lead with Luv

Cottrell will actively promote the book to his customer base of more than 15,000 companies, including Wal-Mart, Aflac, FedEx, YUM! Brands, Raytheon, and ExxonMobile
The author's 'Monday Morning' series has been translated into 19 languages

David Cottrell (Horseshoe Bay, TX) is President and CEO of CornerStone Leadership Institute, one of the nation's largest publishers of management and leadership resources.