90折
GAME THEORY
商品資訊
系列名：The Economics Collection
ISBN13：9781606493625
出版社：Cengage Learning
作者：Mark Burkey
出版日：2013/02/25
裝訂／頁數：平裝／160頁
規格：22.9cm*15.2cm*1.3cm (高/寬/厚)
版次：1
定價
：NT$ 2698 元優惠價
：
90 折 2428 元
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商品簡介
作者簡介
商品簡介
From its beginnings in the early 1900s game theory has been a very mathematical, technical subject. However, it also provides valuable, every day lessons that are important for managers and executives to understand. Current books and textbooks are mostly highly mathematical, and almost all are very long. This primer will deliver a focused and precise, but nonmathematical overview of topics in game theory that are directly relevant to managing an organization.
Game theory is the science of action and reaction. While most standard economic analyses embody the science of making an optimal choice, this kind of analysis is largely undertaken in a vacuum. For example, every managerial economics textbook examines profit maximization for a firm to choose the optimal price and quantity given its cost structure and demand of its customers. However, when a firm raises or lowers its price, this is rarely the end of the story - competitors are likely to react by changing their prices and quantities as well.
Game Theory adds in this extra layer of realism. This book will teach managers to think ahead and foresee possible reactions to their actions. We will examine games played against ones' competitors, against one's employees, against oneself, bargaining situations, and how to get the most out of cooperative teams.
About the author
Mark E. Burkey Greensboro, NC; Associate Professor of Economics; North Carolina State University.
Game theory is the science of action and reaction. While most standard economic analyses embody the science of making an optimal choice, this kind of analysis is largely undertaken in a vacuum. For example, every managerial economics textbook examines profit maximization for a firm to choose the optimal price and quantity given its cost structure and demand of its customers. However, when a firm raises or lowers its price, this is rarely the end of the story - competitors are likely to react by changing their prices and quantities as well.
Game Theory adds in this extra layer of realism. This book will teach managers to think ahead and foresee possible reactions to their actions. We will examine games played against ones' competitors, against one's employees, against oneself, bargaining situations, and how to get the most out of cooperative teams.
About the author
Mark E. Burkey Greensboro, NC; Associate Professor of Economics; North Carolina State University.
作者簡介
Mark E. Burkey Greensboro, NC; Associate Professor of Economics; North Carolina State University.
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