A Practitioner's Guide to Business Analytics ─ Using Data Analysis Tools to Improve Your Organization's Decision Making and Strategy

The definitive guide to one of today's hottest business topics'using analytics strategically to gain the competitive edge in a volatile business environment
• Gives managers proven techniques for improving operations, increasing profits, and sparking growth with business analytics
• The first of its kind, this guide weds the strategy of leveraging analytics with detailed descriptions of the best tactics'and how to apply them
• The book serves as a common reference among senior managers, decision makers, team leaders, and IT to help them seamlessly work toward a shared goal

Randy Bartlett, PhD, is a business analytics leader with more than 20 years of business experience and 9 years of training in statistics at Iowa State University and Texas A&M University. His experience includes performing analytics, reviewing analytics, leading analytics teams, and making analytics-based decisions. He has worked at Applied Research Associates, AHQR, AstraZeneca, Bell South, BMS, Fannie Mae, Infosys, Inspire/Merck, JDA Software, NHA, PricewaterhouseCoopers, The Associates/ Citigroup, UnitedHealthcare, Wells Fargo, and other companies. Recently he helped build a new Business Analytics practice and developed Big Data and CoE offerings.