滿額折
Evolution of Innovation Management—Trends in an International Context
商品資訊
ISBN13：9780230368965
出版社：Palgrave Macmillan
作者：Alexander Brem (EDT); Eric Viardot (EDT)
出版日：2013/02/15
裝訂／頁數：精裝／384頁
規格：22.9cm*15.2cm*2.5cm (高/寬/厚)
定價
：NT$ 8249 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
商品簡介
作者簡介
商品簡介
Today, innovation is a key driver for performance and growth in business. It provides a strong competitive advantage and is one of the best ways to speed up the rate of change and adaptation to the global environment. Concurrently, the innovation topic is also regaining more and more visibility and interest among the academic communities worldwide.
However, some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process, especially?from an international perspective. Even if these processes are taking place in very different industries, there are many parallels in successfully managing them.
Thsi voluem explores?these new routes and assesses their value both for markets and companies. More specifically, the book is organized around three themes:
‧ How to stimulate and nurture innovations
‧ How to commercialize innovations
‧ How to lead and manage the innovation process
However, some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process, especially?from an international perspective. Even if these processes are taking place in very different industries, there are many parallels in successfully managing them.
Thsi voluem explores?these new routes and assesses their value both for markets and companies. More specifically, the book is organized around three themes:
‧ How to stimulate and nurture innovations
‧ How to commercialize innovations
‧ How to lead and manage the innovation process
作者簡介
ALEXANDER BREM received his diploma in Business Administration from the University of Erlangen–Nuremberg, Germany, in 2004, and obtained his PhD from the same university in 2007. From 2004 to 2007, he was a
Senior Researcher and Teaching Assistant at the Chair of Industrial Management, University of Erlangen–Nuremberg, where he now works as Assistant Professor. Moreover, he is the founder and partner of VEND consulting
GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is a reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management.
ERIC VIARDOT is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. He has a doctorate in management. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is an active consultant and trainer and has worked with several major multinational corporations.
Senior Researcher and Teaching Assistant at the Chair of Industrial Management, University of Erlangen–Nuremberg, where he now works as Assistant Professor. Moreover, he is the founder and partner of VEND consulting
GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is a reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management.
ERIC VIARDOT is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. He has a doctorate in management. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is an active consultant and trainer and has worked with several major multinational corporations.
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